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Laybuy: New Zealand's Former BNPL Pioneer (2017-2023)
Laybuy was a leading Buy Now, Pay Later (BNPL) provider founded in New Zealand before expanding to Australia and the UK. The company was acquired by Klarna in 2023, marking the consolidation of BNPL services in the region.
Laybuy was a leading Buy Now, Pay Later (BNPL) provider founded in New Zealand before expanding to Australia and the UK. The company was acquired by Klarna in 2023, marking the consolidation of BNPL services in the region.
Legacy:
Started as a family business in Auckland, Laybuy grew to become a significant player in the BNPL space, particularly known for its weekly payment model and strong presence in fashion retail. The acquisition by Klarna reflected the global consolidation trend in the BNPL sector.
Started as a family business in Auckland, Laybuy grew to become a significant player in the BNPL space, particularly known for its weekly payment model and strong presence in fashion retail. The acquisition by Klarna reflected the global consolidation trend in the BNPL sector.
Key Features:
Six weekly payment installments
Zero interest payment plansIntegrated with major fashion retailers
Available across NZ, Australia, and UK
Strong focus on responsible lending
Digital-first user experience
Six weekly payment installments
Zero interest payment plansIntegrated with major fashion retailers
Available across NZ, Australia, and UK
Strong focus on responsible lending
Digital-first user experience
Market Impact:
First NZ-founded BNPL provider
Over 10,000 merchant partnerships
Strong presence in fashion retail
Pioneered cross-border BNPL transactions
Successful UK market expansion
First NZ-founded BNPL provider
Over 10,000 merchant partnerships
Strong presence in fashion retail
Pioneered cross-border BNPL transactions
Successful UK market expansion