hoolah:Southeast Asia's Former BNPL Pioneer (2018-2021) The hoolah service is no longer available for use. hoolah was a Singapore-based Buy Now, Pay Later (BNPL) solution that revolutionized retail and online shopping in Southeast Asia before its acquisition by ShopBack in late 2021.
Legacy: Acquired by ShopBack in December 2021, hoolah's technology and expertise helped shape the BNPL landscape in Southeast Asia, setting standards for: Customer experience Merchant integration Market education
Key Features: Split payments into 3 interest-free installments Zero hidden fees or charges Available in Singapore, Malaysia & Hong Kong Integrated with major e-commerce platforms
Market Impact: Pioneered BNPL in Southeast Asia 2,500+ merchant partnerships Led regional BNPL adoption