Laybuy: New Zealand's Former BNPL Pioneer (2017-2023) Laybuy was a leading Buy Now, Pay Later (BNPL) provider founded in New Zealand before expanding to Australia and the UK. The company was acquired by Klarna in 2023, marking the consolidation of BNPL services in the region.
Legacy: Started as a family business in Auckland, Laybuy grew to become a significant player in the BNPL space, particularly known for its weekly payment model and strong presence in fashion retail. The acquisition by Klarna reflected the global consolidation trend in the BNPL sector.
Key Features: Six weekly payment installments Zero interest payment plansIntegrated with major fashion retailers Available across NZ, Australia, and UK Strong focus on responsible lending Digital-first user experience
Market Impact: First NZ-founded BNPL provider Over 10,000 merchant partnerships Strong presence in fashion retail Pioneered cross-border BNPL transactions Successful UK market expansion
