Latitude Pay: Australia's Former BNPL Provider (2019-2023) Latitude Pay was a Buy Now, Pay Later (BNPL) solution from Latitude Financial Services that operated in Australia and New Zealand before discontinuing its BNPL service. The brand was known for offering higher-value BNPL transactions compared to competitors in the market.
Legacy: A former division of Latitude Financial Services, which evolved from GE Money, Latitude Pay contributed to the mainstream adoption of BNPL services in Australia, particularly in the higher-value purchase segment.
Key Features: Split payments into 10 weekly installments Zero interest on standard plans Higher transaction limits than competitors Integrated with major Australian retailers Travel-specific BNPL options
Market Impact: Partnerships with major retailers like JB Hi-Fi, Harvey Norman Pioneered higher-value BNPL transactions Served Australian and New Zealand markets Helped establish BNPL as a mainstream payment option