How Refund Protection Helped Us Boost Flight Bookings 🚀

When flexibility meets peace of mind

At Fly Fairly, we don’t just sell flights. We sell freedom and flexibility. Freedom to book now, pay later. Flexibility to pay with cards, crypto, or e-wallets. But there was one piece missing. What if plans change?

That’s where our partner, Protect Group, came in. They wrote an in-depth case study on how adding Refund Protect to our flight booking flow didn’t just help our customers feel more confident, it also made a serious impact on our bottom line.

👉 Read the full case study by Protect Group

💡 The Problem: People love flexible payments, but what about flexible plans?

Even with features like Buy Now, Pay Later and 650+ airline options, we noticed something: many travelers were still hesitating at checkout.

Why? Because life happens. Plans change. And booking a non-refundable flight can feel like a gamble especially when you're planning far in advance or on a tight budget.

🛡️ The Solution: Add optional cancellation protection, right at checkout

We teamed up with Protect Group to integrate Refund Protect into the Fly Fairly booking journey.

Now, when you're about to confirm your flight, you’ll see the option to add Refund Protect which gives you the right to claim a refund if you can’t travel due to unexpected circumstances like illness, emergency, or other covered reasons.

No clunky forms. No third-party redirects. Just one extra click, full peace of mind.

📈 The Results: Conversions up, confidence way up

Here’s what happened after launching Refund Protect (as highlighted in Protect Group’s official case study):

💰 18.2% of monthly revenue now comes from bookings that include Refund Protect
✅ Customers who select Refund Protect are more likely to complete their bookings
📉 Checkout drop-off rates decreased especially on higher-priced routes

✨ Why It Works

Refund Protect aligns perfectly with the Fly Fairly brand. We’re not here to nickel-and-dime you with surprise fees. We’re here to make travel easier.

Adding cancellation protection at checkout means:

You can book early to lock in the best fare, without the fear of losing everything
You’re covered when life throws a curveball

🚀 TL;DR: Refund Protect = Confidence + Conversions

Here’s the short version:

People love flexible payment options (we already had that)
But they also want flexible outcomes (refunds if they can’t fly)
Refund Protect helped us deliver both
And it boosted conversions and trust along the way

You don’t need a platinum card to book flights like a pro. Just Fly Fairly and protect your plans if you want to.

📚 Read the Full Case Study by Protect Group

Want the behind-the-scenes data and insights? Check out the official Protect Group write-up on our collaboration:

👉 Read the full case study here

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