Fly Fairly Wins Audience Award at FINOPITCH 2025 in Tokyo

Fly Fairly Soars to Victory with Audience Award at FINOPITCH 2025

Tokyo, March 7, 2025

Fly Fairly, the Singapore-based travel fintech startup, has clinched the International Audience Award at FINOPITCH 2025, Japan’s premier global fintech pitch competition hosted by FINOLAB.The accolade recognizes Fly Fairly's innovative "Fly Now, Pay Later" platform, which enables travelers to book flights using flexible payment options, including cryptocurrency.

Held during the Future Frontier Fes by FINOLAB (4F) in Tokyo, FINOPITCH 2025 gathered 21 cutting-edge fintech startups from across the globe, each selected to present disruptive solutions aimed at shaping the future of finance. From blockchain innovations to AI-driven platforms, the event spotlighted some of the most forward-thinking companies in the fintech space.

Among the international contenders, Fly Fairly stood out for its unique approach to travel finance, capturing the audience’s attention with a seamless integration of Buy Now, Pay Later (BNPL) services and cryptocurrency payments for flight bookings. Its pitch highlighted how the platform removes financial friction from travel, making flying more accessible, flexible, and inclusive—especially for younger, digital-native audiences.

"We believe in the freedom to book flights without the financial burden upfront," said Alex Yardley, CEO of Fly Fairly."This award is a testament to our mission of making travel more accessible and financially inclusive."

Fly Fairly’s platform connects travelers to over 650 airlines, giving them the freedom to book flights with flexible payment options that suit their lifestyle. From Buy Now, Pay Later plans to crypto payments, users can choose how and when to pay—without hidden fees or surprises.

This user-centric approach reflects Fly Fairly’s vision of "Fly Your Way", a commitment to putting travelers in control. At a time when hidden fees and rigid payment structures dominate the travel industry, Fly Fairly stands out by offering transparency, trust, and true choice. The platform is especially popular with Millennials and Gen Z, digital-native travelers who expect modern, seamless, and flexible payment experiences.

By removing financial barriers and simplifying the booking process, Fly Fairly is not just changing how people travel—it’s reshaping what’s possible in travel finance.

The International Audience Award is determined by votes from attendees, highlighting the strong impression Fly Fairly made on the global fintech community. Other notable winners at FINOPITCH 2025 included Blade Labs, which secured the International Grand Prize for its ESG Islamic Finance Platform, and Noahlogy Co., Ltd., awarded the Japan Grand Prize for its AI-native PLM for shipping.